Antidote Skin Care Changes Name to Beautisol

New name accurately represents the company’s new direction into the sun care industry

San Francisco, CA - April 27, 2010 – Antidote Skin Care, the leading sun care experts, announced today the retirement of its original name. The sun care company will now be known as Beautisol. The new name better reflects the company’s corporate identity and mission. Beautisol will continue to provide customers with the same excellent sun care products and customer service consumers have come to depend on.

Keeping to the company’s social media roots, the new name and logo were chosen via direct customer feedback. Hundreds of customers voted on which name and logo best represented them and the company’s trusted products. Beautisol’s new name represents the sun care company’s growth, culture and expansion into additional products.

“I’m very excited about the name change. As we venture into other sun care products, I feel that the name Beautisol represents us more effectively,” said Sinead Norenius, Founder of Beautisol. “Our products will have the same great formula that so many people have loved, especially our SMELL RIGHT Technology and guide color. Our name is changing, not the quality of our products.”

Beautisol’s™ One Carat package includes everything a bride needs for a natural tan and a must-have glow. The package includes the Summer Glow™ self-tanning lotion for the bride and the entire bridal party, the dual-action scrub Go Slough Yourself, an instructional DVD for a flawless application and hair ties.

Beautisol is a sun care company that acts as a mentor to its customers allowing them to make the best sun care choice that’s right for them. All products are paraben-free, and are formulated with the consumer in mind. Beautisol products are favored amongst self- tanners for their natural color, easy application and their SMELL RIGHT Technology, which encapsulates the nasty processing smell by 80 percent. Beautisol is the sole U.S. based company to use the SMELL RIGHT Technology in all self-tanning products. The company is also the first self-tanning company that has created a how-to DVD, educating consumers how to properly apply a self-tanner for a streak-free natural application.

Beautisol’s product portfolio consists of Summer Glow, a dark self-tanning lotion, All Seasons Glow, a gradual self-tanner and the Go Slough Yourself face and body scrub. In addition to self-tanners, the sun care company is in the midst of developing several cutting edge sun care products to be released in 2010. All Beautisol products can be purchased online at www.beatisol.com and at selected retailers around the country.

About Beautisol
Beautisol is the trusted leader in sun care, providing innovative alternatives and treatments for the sun. The brand was founded and formulated by aesthetician and celebrity beauty expert Sinead Norenius who is committed to educating consumers about beauty while providing them with easy-to-use products. Beautisol offers self-tanners, exfoliators, anti-aging products and accessories as well as the first self-tanner designed specifically for the face based on skin type and condition. All self-tanning products use Beautisol’s innovative Pure Scent fragrance technology. All products are PETA certified and are free of parabens, propylene glycol, sodium laurel and laureth sulfate. For more information visit www.beautisol.com.


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